Resources
Practical guides to AI search
How we work, written down: getting AI to understand you, trust you and recommend you.
AI visibility self-check — find out in 10 minutes whether AI recommends your brand
No tools needed. Ask ChatGPT, Gemini, Perplexity and other AI assistants the right way and in ten minutes you will know how your brand looks to AI. Includes a tracking table and how to read the results.
Read article →How cross-border brands get recommended by ChatGPT — a 7-step checklist
More shoppers now ask AI before they buy. This checklist shows how a brand selling overseas can work its way into recommendations from ChatGPT, Gemini, Perplexity and other AI assistants — and the most common mistakes.
Read article →GEO vs SEO — what's the difference, and do cross-border sellers need both?
A plain explanation of SEO (search engine optimisation) and GEO (generative engine optimisation, or AI search optimisation) — how they differ, what they share, and how sellers should prioritise.
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