Method
How we get brands found, trusted and named
The same playbook we used to take a brand-new website from zero to indexed, covered by media and cited in AI answers.
SEO, GEO and AEO, in one sentence each
SEO
Getting your pages found and ranked by Google and Bing when people search.
GEO
Getting your brand named when people ask ChatGPT, Claude, Gemini, Perplexity, Meta AI, Grok, Copilot or Google AI Overviews for a recommendation — or ask an AI agent to buy for them.
AEO
Answer engine optimisation: writing pages as clear questions and direct answers, so AI assistants, Google featured snippets and voice assistants can quote you word for word.
The six steps
Ask what AI says today
In your market’s language, we put real customer questions — “best X brand in the US”, “X vs Y”, “is X worth it” — to ChatGPT, Claude, Gemini, Perplexity, Meta AI, Grok, Copilot and Google, and record who gets named and which sources they cite.
Fix the foundations
Search Console and Bing Webmaster set up, sitemap submitted, pages readable without JavaScript, AI crawlers allowed in robots.txt and the firewall, structured data for your organisation and products, and an llms.txt file.
Make your brand one clear entity
Consistent name, description and links across your site, Google Business Profile, LinkedIn, Wikidata, Crunchbase and review platforms, so search engines and AI know these all describe the same brand.
Publish answer-ready content
Pages that answer the exact questions customers ask, in plain language, with original data, clear comparisons and FAQs that AI can quote.
Earn mentions elsewhere
Reviews, media quotes, bylined articles, community discussions and partner listings. AI trusts what others say about you more than what you say about yourself.
Measure every month
We re-ask the same questions, track AI referral traffic and Search Console, and adjust the plan based on what moved.